What Is Everyone Buying?

Bodysuits.

Don’t get us wrong, we love the one-step ease and perfect-tucked-in-look of a bodysuit. It’s the item we *used to* reach for with our favourite Levi’s for a ‘this could take us anywhere’ afternoon cocktail. But they weren’t the first item we added to wishlist during lockdown. And yet, you’re searching – and shopping – these sellout staples in droves.

What do you know that we don’t?

Leonie Hanne via Getty Images

As the temperature drops, “there’s something comforting, and warm, about having your top tucked in,” says THE ICONIC’s Creative Stylist, Tara Morris. “So if you're seeking that not-so-obvious comfort, a bodysuit is ideal. If you're looking for something flattering and form fitting ... but still want to be as close to a sweat as possible, they tick all the boxes.”

In no rush to part with our sweats, and all about investing in pieces for right now and beyond, we’re seeing these one-piece foundations teamed with cosy, casual staples from fleece sweatpants to athletic adidas Originals track separates, denim to sport tights.