I couldn’t help but think (sorry, couldn’t resist. You can’t talk about SATC and not do that) of the scene in Sex In The City when Carrie just knows the scrunchie-wearer will be from out of town? She and Berger disagree and it turns out the woman is a Southern Belle, not from New York, just passing through. What else could she be? She’s wearing a scrunchie!
But that was the 2000s. This is now. And scrunchies have long since shaken their daggy reputation. And I, for one, bloody love them.

Reasons I genuinely need scrunchies in my life:
- They bring hair back without leaving that annoying kink half way down.
- They come in a rainbow of colours to suit every mood (and outfit).
- Not to mention fabrics. Velvet or silk anyone?
- Speaking of silk, like silk pillowcases, silk scrunchies don’t damage your hair like an elastic does. So long, split ends.
- Beauty hack: use a scrunchie to pile your hair in a high ponytail at night – super high, middle-of-your-head stuff – wake up to instant volume
- Supersized, they can be a statement accessory in themselves.
- They don’t cut off your circulation when you carry it on your wrist.
- They make anything fun. Jeans and a white tee? Just add scrunch.
- They’re the cheapest, cheerful-est outfit update.
- The main image reminded us of our love for them. And that it might even be ok to wear two at a time.
- Name a better hair tie.

Kate Tregoning
Related Stories
Load More