Pip Edwards on Daily Motivation & Her Ultimate Workout Anthem

One half of P.E Nation’s creative duo, we caught up with Pip Edwards about her newest collections landing on THE ICONIC.

Pip Edwards is one of the busiest people in the industry. Her label P.E Nation’s new capsule collection has just arrived at THE ICONIC and their collaboration with the swimwear experts at Speedo is on the way. We asked her about her favourite workout anthem and nailing the perfect selfie...

1. What’s the first thing you thought when you opened your eyes this morning?
I hear my alarm, and I literally jump out of bed, no lagging, no questions. I get up and usually try to meditate for 20 mins before I check my emails, Instagram and horoscopes… and then I have my coffee, 2 boiled eggs, drop Justice to my mum or to school then hit my Pilates studio (2 or 3 mornings out of 5), before getting to work at 9am.

2. Tell us about THE ICONIC’s capsule pieces...
These pieces are for your P.E girl who is going from Pilates or the gym to coffee, running around but still wants to look good. The soft pink tones are perfect for summer – your everyday classics!

3. You style your collection in a way that works day and night, what’s the secret?
We are all about blurring the lines between fitness and fashion. We design our collections to take you from studio to street seamlessly, through creating pieces that are led by global fashion trends in curated seasonal colours and considered silhouettes, yet made in key performance fabrications and technical properties attributed to sportswear. Sportswear is now the norm, it’s the daily uniform. Our philosophy is centred around quality design and construction, whilst offering comfortable and fashion forward pieces that you can wear ALL day, EVERY day.

4. How does your ‘uniform’ define who you are?
It’s the way you wear it, that defines your uniform. Your energy, your swag, your attitude, your vibe… it’s not the clothes.

5. How do you and your creative partner Claire work well together without any disagreements?
Claire and I are both Creative Directors and together we set the overall vision, purpose, and direction of P.E Nation. Claire takes care of the product from Design to Sampling and Production, and I oversee Marketing, Sales, PR, Online. It’s a very clear delineation that completely plays to our strengths and skill sets. We are 100% yin and yang.

6. What’s your most-loved piece from the collection?
The leggings are everything!!!!!

7. Let us in on your best styling tip...
I’m all about proportion, so I always pair back something tight with something oversized.

8. Trick of the trade: how do you take the perfect selfie?
It’s all about the perfect light!!!!! The light gives you the perfect selfie glow.

9. Where do you find inspiration for the colour combinations?
Colour palettes from artworks, trainers, posters, basically anywhere!

10. Favourite workout anthem?
It’s an oldie but on high rotation at the moment... “I Want Your Soul” by Armand Van Helden, GhettoBlaster.

11. What was your ‘I’ve made it’ moment?
Every day amazing things happen, and I achieve personal and work goals, so it’s all rolling forward, and a work in progress. You never rest on your laurels.