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It’s the label that’s been our go-to for good-time dresses, among other key wardrobe pieces, for 10 years now: with streamlined silhouettes and wear-again hues, Johnny Schembri’s BY JOHNNY is a label that’s long been in our bag.
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How has the BY JOHNNY woman changed over the last decade?
Over the years, I have grown up with the BY JOHNNY customer and watched her evolve with the brand. Today, she is very much a modern, sophisticated and strong woman who appreciates effortless contemporary fashion.
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What's the single most important thing to you when designing?
Knowing what women want!
Running a business – and working in such a demanding industry – can be hectic. How do you balance it all? What do you do to unwind?
I’m across many different areas of the business and each department is exciting for me, I find it easy to balance when I focus on one thing at a time and enjoy it. When it comes time to unwind, I enjoy the gym and spending time with family and friends.
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