Our Menswear Predictions For The Year Ahead

It's starting to feel more and more like the age of hype culture and criminally overpaying for limited drop sneakers is over. Certainly, fashion week isn't the parade of uber-rare Jordans and Yeezys it once was. Instead, with streetwear now taking less cues from sportswear and embracing more smart shirts and trousers, the tide is shifting towards 70s and 80s-style sneakers that look as good dressed up as they do down. Think vintage running silhouettes from New Balance and adidas Gazelles.

With even supermarket hygiene aisles now stocking more good men's grooming brands than ever before, there's really no excuse to still be making do with a single bottle of shower gel to handle all your needs. Thankfully, millennial and Gen-Z men alike are getting on top of their grooming earlier now, with sales of moisturisers, serums and even unisex make-up booming.