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Cofounded by Khloe Kardashian and Emma Grede, Good American breaks down barriers in the fashion industry, promotes body positivity and provides a full and inclusive size range in their collections.
Typically, when the Kardashian’s swear by something, the world often follows suit without second-guessing, but when we heard the women’s denim and activewear label was dropping on our site, we had to test it out for ourselves.
We gave four ICONIC women a pair of Good Legs Jeans to wear for the day and this is what they had to say.
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The team with cofounder Emma Grede
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Lucy Zheng – Sportswear Assistant Buyer
“Normally I struggle to find the right amount of stretch in denim for the style I’m after – the waist to hips and thighs ratio is usually off because I have a smaller waist compared to my thighs. The Good Legs Jeans however had enough stretch to make them extra comfortable and the black wash was great because it was a very true black.”
Top tips for buying jeans online: “Buy a couple of sizes to try on and return the ones that don’t fit. Check the composition – if there’s a high percentage of elastane then you can go your regular size or a size down because they’ll stretch. Also, note the inside leg length and do a quick measure on yourself.”
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Maja Gasiorek – Women’s Footwear Admin Assistant
“I usually struggle to find a style that fits my waist but the Good Legs Jeans were perfect. The length was a little longer than I’m used to because I’ve got shorter legs, but once I rolled the cuffs they looked great!”
Top tips for buying jeans online: “Denim will always stretch so keep this in mind when you’re trying jeans on so that you don’t end up with a pair that’s stretched out after a couple of wears. Also, find a style that works for your body shape – for me that’s high-waisted with a straight-leg fit.”
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Sandhya Lachman – Women’s Apparel Buyer
“I was pleasantly surprised by the fit of the Good Legs Jeans, they felt really supportive yet comfortable. I often struggle with the length and finding a style that will fit my hips and my waist, but I found their sizing was a little bigger than what I would regularly buy - maybe because the fabric has such good stretch - so I would probably go down a size for my next pair.”
Top tips for buying jeans online: “Buy multiple sizes in a range of shapes so you can find the best fit for your body. Return the ones that aren’t right and note down for next time.”
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Leda Ross – Senior Stylist
“Whenever I buy jeans it’s all about the waist for me. I look for a denim that can hold me in – I don’t want to head into muffin-top town! It needs to hit that sweet spot between stretchy and sturdy. The Good Legs Jeans had that good balance.”
Top tips for buying jeans online: “Look at the measurements because they often vary from brand to brand. I always order two sizes to try on at home and return the one that doesn’t fit.”
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