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Once the domain of shapeless tunics and stretchy waistbands, the new wave of maternity dressing brings a fresh, personalised perspective – and we’re so here for it. But if the endless possibilities have left you with more styling questions than answers, why not look to those in the know? From the new crop of maternity tops to a vacay-worthy take on the traditional baby bag, these are the Instagrammers we’re following for maternity style inspo.
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@pernilleteisbaek
@pernilleteisbaek
Stylist. Creative consultant. OG influencer. Maternity style icon… Is there anything the Danish multihyphenate can’t do? Teisbaek was influencing our wardrobes long before she announced she was expecting, and her maternity style has stayed true to her signature brand of Scandi minimalism. One of her best bump-friendly outfits we can’t wait to recreate? A peplum top paired with relaxed maternity jeans is the perfect blend of chic and chill – and dainty ballet flats are a fresh way to complete the look.
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@martathegout
@martathegout
Creative types and fans of unexpected combos need look no further than Marta Sanchez Castañeda for some serious maternity inspo. Serving one achingly cool fit after another, the designer and creative director makes everything from slip skirts and oversized shirts to printed dresses and loafers look 11/10.
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@mvb
@mvb
Model, digital creator and beauty entrepreneur Marie von Behrens-Felipe has mastered the art of effortless, low-key luxe. A quick scroll through her grid sees elevated essentials like tees and denim alongside breezy bump-friendly sun dresses, bucket hats and bikinis. Recreate her signature look with an airy linen or cotton dress and your favourite sandals. Still too cold? A knit dress will stretch as your bump grows – great news for the cost-per-wear girlies.
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@mariakragmann
@mariakragmann
As content creator and founder of Copenhagen-based label M-KAE, Maria Kragmann knows a thing or two about attainable everyday style with a Scandi spin. Oversized button-downs and long-sleeved dresses are firm favourites, finished with cosy winter coats, scarves and cardigans worn as tops.
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@annelauremais
@annelauremais
Feminine and eclectic: two words to describe the wardrobe of French influencer and fashion designer Anne-Laure Mais. Matching sets, relaxed pants and petite tops are all on high rotation, with a straw weekender (sub in a neoprene tote bag if straw’s not your thing) and a great pair of sunglasses thrown in for good measure.
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@aimeesong
@aimeesong
A capsule of classics underpins the wardrobe of digital creator-turned-entrepreneur Aimee Song. While her everyday consists of buttery-soft knits, relaxed shirting and timeless denim, it’s her going out aesthetic we’re obsessed with. Slinky satin, bold pops of colour and embellishments prove that the sartorial party doesn’t have to stop once you’re a mum. Channel a little Aimee with a beautifully-cut silk cami next time you’re headed out.
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@bettinalooney
@bettinalooney
If there’s anyone that proves post-baby style doesn’t need to be boring, it’s influencer, stylist and personal shopper Bettina Looney. Her eye for detail means even the simplest of ensembles go to the next level. Opt for maternity dresses with interesting details (think prints, cut-outs, intricate trims) for a look that does all the heavy lifting for you.
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@jeannedamas
@jeannedamas
Remember your French Girl era? You have fashion designer and model Jeanne Damas to thank for that. Her feed is brimming with borrowed-from-the-boys blazers and blue denim paired with coquettish tops (and her signature rouge lip, ofc) – a failsafe outfit formula no matter where you are on your maternity journey.
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