Hype is near everything when it comes to picking the pair of perfect kicks. If it doesn’t have an official celebrity endorsement or a rare colourway that, in some circles, it’s barely worth looking at. But brands are constantly putting out sneakers that ooze understated style that don’t require paying a ridiculous mark-up or braving a sneaker raffle, and they often signpost the next big sneaker trends to come. Here are four models that we think are set to dominate 2020.
Adidas Ozweego
Blending chunky (but not TOO chunky) design with a technical ‘90s look, the Ozweego has already received the collaborative thumbs up from both Pusha T and British Designer Craig Green.
Adidas Ozweego

Veja V-10
Don’t expect to see Veja’s already iconic V to disappear any time soon, as they’ve proven they have what it takes to blend sustainable design with a fashion-forward aesthetic better than anyone else.
Veja V-10

PUMA Basket Classic
2020 could be the make or break year for PUMA’s newly-launched Basketball division, which just announced its first collab with J-Cole. The Basket classic could be pivotal if the brand is to bring the fight to the likes of Nike and Converse in terms of retro b-ball styles.
PUMA Basket Classic
