Fuelled by a sartorial tide-change towards classic designs and rugged materials, hard-wearing, classically cool corduroy is having something of a fashion renaissance.Â
Evoking an almost universal ideal of rugged class it’s the kind of material that you’re as likely to see worn in a Paul Newman western as you are on Prince Charlie on a shooting weekend. It’s no wonder that none other than Daniel Craig has been snapped in a cord suit embodying James Bond in No Time To Die.Â
Once again displaying an innate ability to dress the material both up and down, Craig was pictured in a summer-ready beige jacket and pant combo, courtesy of Italian designer Massimo Alba. In keeping with his meditteranean surroundings, he’s been seen dressing it up with a smart shirt and tie combo – ditching the formalities when the guns start firing. More textured and deconstructed, it makes for great menswear inspiration in a country where we have a need for functional tailoring.

No Time To Die, 2020
As displayed by Bond – who will be wearing it in some of the upcoming film’s more intense scenes set in Southern Italy – the beauty of corduroy pieces is that they not only offer the kind of versatility required to form genuine building blocks of any wardrobe, but the texture, tone and colour to really stand out even when used as a staple. And on a more casual level, corduroy chinos and shorts ensure that you stand out from the pack in the most subtle of ways.