How To Re-sell Your Pre-Loved Designer Investments

At THE ICONIC, we believe sharing is caring which is why we’ve partnered with AirRobe, a second-hand fashion marketplace, to help make it easier for you to shop more sustainably, extend the life of your purchases and support a circular fashion system. 

Our partnership  has been live since last September, but if you have yet to create your own circular wardrobe, Earth Day might just be the perfect time to start. 

Acknowledged around the world every April 22nd, Earth Day is a global movement calling for positive action and greater protection for our planet. This year, the theme is #InvestInOurPlanet. It’s no secret that fashion has a huge cost on the environment – from the resources used to produce materials and manufacture products, to the amount of waste that ends up in landfills. Changing the way we shop by buying items made from more sustainable materials and extending the life our clothes (ie. choosing products  from our Considered edit - Sustainable Materials and Eco-production and adding purchases to AirRobe) can really help lessen our environmental impact. 

How does THE ICONIC x AirRobe work?

With just a tap, you can add items on THE ICONIC straight to your AirRobe as you shop – keep an eye out for the AirRobe feature on the product page which also shows you the potential resale value. Checkout as usual (tip: you can also add the items in your bag to AirRobe at this stage too) and once your purchase is complete, all eligible items will be waiting for you in your AirRobe account ready for you to re-sell or rent. You’ll also be prompted to create an AirRobe account If you don’t already have one – don’t worry, we’ve thought of everything. Your purchases will be delivered to you from THE ICONIC, as per usual, then all you have left to do is love the item and take care of it so that it’s in a good condition for resale.