Join The Fashion Revolution

Fashion Revolution Week encourages millions of people to come together to campaign for systemic change in the fashion industry.

AT THE ICONIC, we’re on a journey to better manage our social and environmental impacts. As part of this, we have been working closely with the manufacturers of our own-brands to understand and improve the working conditions provided to workers.

Last year, we travelled to southern China to make our short documentary – #WhoMadeMyClothes – sharing the stories of a small sample of the just over 14,000 people involved in manufacturing our own-brand labels; stories of the people who manufacture your clothes.

What struck us during this work is the disconnect between the customers who buy our clothes and the people who make them. What were their lives like? How did they get to where they are? Where do they want to go?

This year, from April 20th, we continue this journey with Five Days of Fashion Revolution, highlighting #whomademyclothes, #whatsinmyclothes and to the actions you can take to #bethechange.

So please, join us. This is what we have in the works for you:

Shop the look

/ DAY 1 #whomademyclothes
In the current climate, it’s never been more important to ask such a question. But, for us, it’s never not been a question. We are committed to transparency about our supply chain progress and believe our customers, partners and wider stakeholders have the right to ongoing information about THE ICONIC’s social and environmental responsibility. Read more about this here.

/ DAY 2 #whatsinmyclothes
We throw the spotlight on sustainable fibres and their benefits compared to conventional alternatives. Read more on this here.

/ DAY 3 #ConsideredByTHEICONIC turns one
We've got something special in store for you today. But in the meanwhile, here’s a little more on Considered by THE ICONIC.

/ DAY 4 #lovedclotheslast
Find out how to make your pieces forever pieces. Plus: how to tie-dye, how to turn your tired jeans into something new, and how to make your little ones' denim last.

/ DAY 5 #givingmadeeasy