Jason Momoa is Making Men Blush

You can thank Aquaman for sparking this trend, and no, we’re not talking about man buns or tribal tats.

Sure, he’s not the first man to put pink in the fashion spotlight, and he won’t be the last, but recently, Jason Momoa has been making a case for a rosy wardrobe renaissance, and we’re all for it.

Image thanks to @prideofgypsies via Instagram

Ever since the Game of Thrones actor graced the Oscars earlier this year wearing a salmon-coloured suit designed by the late Karl Lagerfeld, we’ve noticed an influx of the soft pink shade in our men’s new arrivals.

Image thanks to @prideofgypsies via Instagram.

Like a candy-coloured stain, the dusty pink, salmon, bubblegum, whatever-you-want-to-call-it-shade has cemented its sweet self into our wardrobes and we're embracing it like a Jason Momoa-sized bear hug.

Image thanks to @emilia_clarke via Instagram.

The best part - you can find it in everything from t-shirts to ties, socks to sweaters, so that whatever the occasion, whether it’s a red carpet event or your 40th birthday (as pictured above), you can channel the Hawaiaan hunk, too.