To celebrate the launch of THE ICONIC Beauty, our I AM ICONIC series explores your unique sense of style and self-expression. Bold, creative and inspiring, we talk to some of our favourite creatives to explore the link between self-empowerment and beauty. From must-have beauty products to finding inspiration in the everyday, here’s how these creatives put their best selves forward.
Whether it’s a creative outlet for self-expression or a simple daily moment of self-love, we explore how beauty is more than skin-deep. Keep scrolling to reveal how our beauty and grooming rituals can become an opportunity to enhance our self-worth and daily lives for the better.

Digital Creative, Rowi Singh
“For me, makeup evolved into a creative tool for self-expression and a way for me to explore aspects of myself I hadn’t previously unlocked. I could easily shape-shift into a more confident version of myself with a couple of brushes and a palette. Makeup became my power.”
Digital Creative, Rowi Singh


Content Creator, Millie Ford
“I don't wear much makeup on a day to day basis but I love a super clean and subtle look that highlights my natural features and gives me that confidence boost I might need in the morning! A bit of mascara helps me feel a little more elevated.”
Content Creator, Millie Ford


Model, Daila Melkis
“My daily beauty rituals have most definitely helped my confidence and self-acceptance. It’s a chance for me to say my self-love affirmations and reinforce how I don’t need to be adhering to societal beauty norms.”
Model, Daila Melkis


Model & Actor, Levi Neufeld
“Knowing that I’m doing something towards my skin, helps me feel more confident. I’ll take some time to myself, to just put some extra care in preparing for the day, whether that involves a longer shower or maybe some extra time and care into applying moisturiser.”
Model & Actor, Levi Neufeld


Artist, Catherine McGuinness
“I feel beautiful when I put powder on my face, eyeshadow on my lids, lipstick on my lips and mascara on my lashes. When I want to feel really fine, I go to the hairdresser and I love having my hair blow-dried.”
Artist, Catherine McGuinness


Model, Beatrys Ponzoni
“Beauty and grooming mean the world to me. Putting on eyeshadow and doing different looks is a form of creative expression for me, I love that my face is a canvas. Having my hair done makes me feel like my true self, it’s when I am most outgoing and confident”
Model, Beatrys Ponzoni


Model, Celebrant & Creative Design Consultant, Nadine Bush
“To me beauty and grooming routine is time spent on self-care and yes, self-love. It is honouring myself and looking after the body that allows me to exist and be active in this life. It is not so much a huge creative outlet for me as I don’t spend a lot of time on makeup. I prefer a more natural unmadeup look.”
Model, Celebrant & Creative Design Consultant, Nadine Bush


Model & Hair Stylist, Rosaline Kanneh
“Beauty to me is self-love but also a creative outlet. I love enhancing my beauty with makeup but also the versatility of how I can switch up my look is a lot of fun. I can learn and play around with my makeup skills.”
Model & Hair Stylist, Rosaline Kanneh


Model & Marketing Campaign Manager, Ange Yu
“There's a misconception that makeup is used to hide or cover yourself. For me, my beauty routine is quite the opposite. I find myself using makeup as a tool to accentuate features like my cheekbones, jawline or my lips! Highlighting the features that I love makes me feel more self-confident.”
Model & Marketing Campaign Manager, Ange Yu


Model, Molly Toxer
“Beauty to me means looking after myself. Making myself up if I want to, putting on some makeup, doing my hair and making myself feel as confident as I can. Exercise, catching up with friends, enjoying my own company and the company of others who make me happy always helps me feel the most beautiful.”
Model, Molly Toxer

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