It’s fair to say that we shop (a lot). And while our accountant makes it clear it's an occupational hazard and not a tax deduction, it's important we – at some stage – know our numbers.
When making a new purchase, especially when fronted with big ticket items, cost per wear always comes into play. How can you be sure that what you’re buying it going to go the distance? You need to know that you’ll still have it on high rotation years down the track (… which, by our math, makes it practically free).
Some people, though, have an actual formula as opposed to my particular brand of fast and loose not-quite-long division.
“I’ve come up with a financial justification for splurging ... Look at the cost of the item, and then you divide it by the (number of) times you use the item, factor in some maintenance and see whether that amount is greater than 65 percent of the original price,” writes Nicole Lapin, New York Times best-selling author and the name behind Rich Bitch: A Simple 12-Step Plan For Getting Your Financial Life Together … Finally.
It doesn’t always need to be a splurge – whether it’s $30 or $300, you need to make sure you’re getting your money’s worth. We canvassed the editors (read: shoppers) at THE ICONIC HQ to get the low-down on how they get the most out of their buys.
SHOP SMART

SHOP SMART
Go for a brand you love and you know you’ll want to wear again and again. Follow The Brand so you can be sure to know when new stuff lands, and when stuff you love goes on sale. Our hack is to keep our love-to-loves in our wishlist so if there's ever a flash sale, we can jump straight on it.
MIX AND MATCH

MIX AND MATCH
Can you wear that piece in your bag with – a bare minimum – of four other items in your wardrobe? Every time you can think of a different combo, that’s a clear win. A blazer, for example, can double as workwear and weekend wear.
Also to consider when contemplating a new piece: where will you wear it? If it’s a work-ready item, that’s a win for anyone working a five-day week. If it’s a little more special, like a dress you’re going to roll out for an upcoming wedding, have a think about what other occasions it’s a fit for. If you can’t think of a few options here, maybe save that cash for something you’ll wear on the daily.
BUY WHAT YOU LOVE

GO FOR COMFORT. ALWAYS.

GO FOR COMFORT. ALWAYS.
Go for something you will wear … A lot. As great as a sky high pair of pumps look, it’s unlikely you’re going to roll them out on the daily. You want something that you’ll want to live on. A pair of statement loafers. Slides you’ll live in. A coast that slides on so easily.
Go for classics too. Pieces you won’t even think twice about jumping into. An investment-worthy trench coat. A little black dress you’ll want to live in. But also, those pieces that will lift your usual rotation, like a killer statement skirt or accessories to dress up your daily uniform.
Here’s a peek at our wish list…
