How To Keep Your Sneakers Looking Fresh

There are some people in this life who have a true talent. Their white sneakers stay white – month on month on month. Somehow, miraculously, they don’t fall prey to red wine spills and bar room floors, to grass stains and city street grime. The shoes you’ve replaced once, maybe more now, they’re still on their first pair. So, what’s their trick? How did they hone their skills? And, more importantly how can you do your wallet – and the environment – a massive solid and have a little of what he’s having? In good news, they are far from magic – instead, it’s a sleight of hand that keeps their kicks looking fresh. Simple, weekly hacks to stay sharp. We share a series of easy-as steps to keep them looking – to quote our pals Outkast – so fresh, so clean.