How Did A Water Bottle Become An ‘It’ Item?

The Quencher has become a status symbol, carried around shopping malls like no drinks container before it, adorning the desks of those seeking ‘I’ve got my life together’ neatness, toted to the gym, meetings and everywhere else on your busy agenda. 

Stanley’s website gives away the brand’s outdoorsy camping and hiking origins – the serious insulation keeps your choice of beverage hot, or cold, for HOURS which is why it’s the container of choice for adventurers – so it’s an unlikely TikTok hit. For practical reasons they’ve become a firm favourite with those who never get the opportunity to finish a hot cup of coffee – mums, nurses, teachers, carers. 

Their enduring qualities mean they’ve now been adopted by those on the go in all aspects of life, not only those around the campfire but celebrities too. So as not to smudge her lipstick, Adele has been seen sipping from the straw of hers, cementing their A-list status. 

With highly coveted colourways that are known to sell out as quickly as they’re available, the brand has cleverly moved into a new market of aesthetic-obsessed millennials and gen Z-ers for whom the look of the product is everything. You can shop your pick of a satisfying palette of understated colours from matte bay leaf green to fog grey, soft rose quartz and the sandy, aptly named ‘dune’. 

A certain status also comes with the price tag – just shy of $100 for a cup that goes above the average – but check out Stanley Cup Girls on TikTok and you’ll get a glimpse into why their cult following has invested. For some, one is never enough.