Comfy Denim Is Trending – Abrand Jeans Has Nailed The Aesthetic

If you’re living in your Comfycore Era, these jeans are a must.

Autumn has officially kicked in which means comfy, cosy clothes are all we’re living in right now. The trending aesthetic coined ‘comfycore’ on Instagram and TikTok puts your comfort first, and this applies to everything in your wardrobe. Think softness, warm and fuzzies, all the kinds of things you want to live in 24/7 – and when it comes to denim, Abrand Jeans are it. Whether your go-to fit is high-waisted, Mom jeans or low rise, Abrand’s choice of premium denim fabrics ensure you’re always comfortable no matter what.

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Images by @brooke.upton

Wearing Abrand’s A '99 Low Straight Jeans, fashion content creator @brooke.upton says, “Like every other human on the fashion planet right now, I cannot go past super relaxed, baggy fit denim. I love the effortlessness and versatility of being able to style them down with a tee and Sambas during the day, to chucking on a belt and a set of point pumps at night.”

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For a dark denim alternative, the A 99 Low Wide Alice Jeans are just as versatile and tap into the 2000s throwback trend with their low-rise fit, which is arguably the superior fit when it comes to true comfort (trust us, try it, you won’t ever need to unbutton after brunch).