Americana Is Coming & We’re So Ready

It all starts with the perfect denim.

You might think Americana is a patriotic trend that would only work stateside on 4th July, when everyone is wearing their best red, white and blue. Here in Australia, however, Americana translates effortlessly into a classic pair of jeans, a straight-out-of-the ‘90s sweater and tri-colour accents.

As the weather’s getting colder, everyone’s reaching for denim from iconic American brands, because, not only are they versatile, comfortable and timeless, but they’re pieces we live in and trust. Everyone has their favourite pair of jeans, but these brands are leading the charge with timeless cuts we can team with cozy red, white and blue sweats.

via Instagram @levis

Those looking for elevated everyday jeans are opting for minimalist designs and Insta-worthy washes. Tommy Jeans has been huge in the street-style scene for quite some time — loved for their denim with character. Then we have the Capricorn of American denim: Levi’s. Jeans that are hard-working, comfortable, versatile and perfect for those cold winter nights where you’ve eaten just a few too many roast potatoes at dinner.