There are a lot of brands out there that have had literal decades to establish themselves as everyday go-tos for Aussie guys, typically offering up an old-school, surf-inspired vibe as they've done so. Think Rip Curl, Quiksilver, Billabong, etc. None of these brands are going away any time soon, and nor should they. They're icons of Australian casual style. But there are some up-and-comers you should absolutely be aware of, bringing a diverse range of influences and cultural hallmarks to their clothing that might appeal to you in ways you didn't expect. So next time you're in need of a new tee or two, consider these options.
Clothing the Gaps
One of the most important streetwear brands to emerge in Australia for some years, Clothing the Gaps is an Indigenous-run non-profit that uses fashion as a means to fund and spread awareness of social enterprises benefiting Aboriginal communities. Every purchase is a statement of your support for the rights of our nation's traditional custodians, and truly makes a difference.
Double Rainbouu
Australian resortwear brand Double Rainbouu has had its claws in the summer wardrobes of Australia's fashionistas for some time, owing largely to its ever-changing, vibrant rotation of swim shorts and lightweight printed shirts. They've since expanded into other staple pieces, however, and make unisex tees with a distinctly 80s flavour that carries the brand's signature grungy-surf ethos.
Mitchell & Ness
Mitchell & Ness channels the athletic style of the 80s and 90s like no other, being most famous for the official vintage replica merch they make for the NBA and NFL's most iconic franchises. This also makes the brand an ideal one-stop shop for sport-inspired streetwear that pays homage to the greats of the court while carrying that certain air of authenticity you often can't quite find at the op-shop.
Wood Wood
Copenhagen-based brand Wood Wood fuses functional streetwear with a high-end, distinctly scandi aesthetic that also draws from the counter-cultural movements of the 90s. Think a fusion of high fashion, sports, music and visual art.
PARK
Soccer-based social enterprise PARK offers a unique fusion of style and sport-derived purpose that makes a difference to thousands of kids every year in less developed nations – PARK started the Pass-a-ball Project: a 'one for one' football program that sees one ball donated for every PARK ball purchased. The label's line of organic cotton t-shirts celebrates the beautiful game for the way that it brings billions of people together around the world every year, and every tee bought is a step towards creating a fairer, more sustainable world for all.
Fast delivery – free over $50 – and free returns.