3 Ways To Channel TikTok’s Coastal Grandmother Aesthetic

The coastal grandma’s (un)official uniform consists of creamy white knitwear – think buttery-soft cashmere and chunky cardigans – white dresses and breezy linen pants unironically paired with your Birkenstock Bostons (because a fancy grandma is nothing if not comfortable). Look to labels like Matin, Marle and Amelius for sumptuous knits and gauzy woven linens to start building your CG capsule wardrobe.

Remember how we said the CG aesthetic is all about the little things? Well, we’re talking beautifully woven sun hats (perfect for pottering about the garden or reading a good book by the beach), cosy wool shawls and string tote bags to cart your fresh produce home from the farmers market. 

Live your best coastal grandma life by indulging in Hamptons-inspired homewares – a beautiful white pillar candle, generously-sized throw blanket or an ornate vase for the aforementioned flowers are all great places to start. When the girlies come round for book (wine) club, create the ultimate CG tablescape with airy linen place settings, a cosy playlist and blonde timber platters to serve the treats you definitely (maybe) baked from scratch.