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|12 May 2022|4 mins

3 Ways To Channel The Coastal Grandmother Trend At Home

TikTok’s easy, breezy granny aesthetic isn’t just for wardrobes.

That #coastalgrandmother trend is everywhere atm. And who can blame us for indulging in a linen-heavy, aesthetic that celebrates breezy tones, and coastal vibes galore. You may have already overhauled your wardrobe with tonal layers and cosy knitwear, but this TikTok trend is just as relevant for your nest. Take ample inspiration from the likes of Nancy Meyers’ movies, and embrace the coastal grandmother aesthetic at home with these easy tips:

1. Linen, linen, and more linen

From cushions to your bed, the coastal grandmother’s home is swathed in layers of linen (even outside of her wardrobe). Cosy and comfy are the keywords here – drown your couch in scatter cushions and cuddly throws in crisp, cool colours like those from Aura Home, Hommey and the aptly titled Linen House.

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2. Artwork (but only the right kind)

The coastal grandma vibe is a far cry from minimalism, and a firm footstep into warm and welcoming, especially when it comes to decorating. Make a house a home with artwork laden walls, all in the coastal aesthetic of course. Lean in to the soothing palette of preference (tan, beige etc.) nothing too loud, or too bright, but plenty of sea. Look to views that transport you to another world, like the Amalfi's Sirenuse Print, the soothing hues of a painterly Olive et Oriel contemporary art print or the traditional monochrome of this Byron Bay lighthouse snap.

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3. Entertaining on tap

The coastal grandmother loves to entertain. This is the kind of woman who can whip up a fresh batch of muffins in the morning, and saunter in with some cocktails and canapes come afternoon. Make sure you’re always prepared with a selection of plates and napery to appeal to the entertainer within. From IN BED placemats, AERE Home linen tablecloths, and wooden accents aplenty.

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Sarah Bristow

3 Ways To Channel TikTok’s Coastal Grandmother Aesthetic

The coastal grandma’s (un)official uniform consists of creamy white knitwear, white dresses and breezy linen pants unironically paired with your Birkenstock Bostons (because a fancy grandma is nothing if not comfortable).