Why Casablanca Isn't Just a Great Movie

To borrow a line from one of the greatest movies of all, this could be the start of a beautiful friendship. The friendship, that is, with lively new label Casablanca – a sports-inspired make from France and Morocco that could just become a menswear staple.

In fact, Casablanca’s colourful creations are a vibrant contrast to the black and white classic in which Humphry Bogart first muttered those immortal words. While the 1942 film was famously shot in low-light and heavy shadow, the fledgling brand is all about energetic prints washed in bright shades, from hot pinks to vivid greens. Like stepping out onto the baking-hot, frantic streets of Morocco’s largest city itself, you’ll need to be adventurous to try it, but it’ll be rewarding if you do.