As THE ICONIC’s sample and shoot coordinator, Aisha Alvarez sorts through racks and racks of clothes on the regular and gets a glimpse of the latest looks well before they land online. With silly season in full swing and more live gigs on the agenda, we asked Aisha to share what she’d wear to a music festival, what to avoid wearing, and the best advice for a festival noob.

Name: Aisha Alvarez
Job title: Sample & Shoot Coordinator
Instagram handle: @aishaalvarez__
Follow me if you… Want to see too many selfies… lol
Who would feature in your dream festival lineup? A mix of artists! Flume to Coldplay, Burna Boy & everything in between.
Three words that define your festival style: Colourful, eclectic and FUN!
If your outfits came with a playlist what would it sound like? Has to be a perfect balance of throwbacks and euphoria.
What makes an outfit feel festival ready? Once the accessories are on, the festival fit is always ready to go!
What’s the criteria for good festival footwear?
• Practical
• Comfortable
• Statement
Is there any look you’d wear again on an average day? Yes! For more of an everyday look, I’d swap out the parachute pants for a cargo skirt going into summer, but keep the bright pink! I would also find a way to wear the Lioness crochet backless dress for the rest of my days!
What would you never wear to a festival? Open shoes of course! Or overly expensive items!
Festival prep – when does it start and what do you do? My outfit inspo is always found by people watching or Pinterest! I let it all come together from there. I start with one item of clothing that I’m set on for the event and I work around that to come up with the perfect festival fit!
Best advice for a festival noob? Be comfortable in whatever you’re wearing and experiment - festivals are always the perfect event to jump outside of your comfort zone. In saying that, don’t stress too much on the finer details... You want to have fun and feel your best, so always, always wear what you LOVE!





Top 5 festival essentials in your wishlist:
- The perfect sunglasses
- Reliable footwear!
- Portable phone charger
- The cutest water bottle because it makes for the perfect accessory!
- Glitter glitter glitter!
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