We're Totally Obsessed with Tie-Dye (Again)

Don’t even need to DIY.

It was, once upon a time, the print of the Summer of Love, hanging on the corner of Haight Ashbury and saying everything was groovy. It was free-wheeling, free-loving and free-form.

For those of us who missed the original round as the Grateful Dead and Hendrix took on Golden Gate Park then Woodstock, you might have caught its early 90s come-back. If not, no doubt this is the print of your summer camp craft workshops and surf shops.

No matter where you found it, it's Cali-cool, counter culture at its most colourful. Woke, even. A bohemian rhapsody made with artisanal know-how, no two pieces are the same thanks to its craft. It’s a print of individuality, of creativity.

Getty Images.

Also: a print Beyoncé wore on a recent beach sojourn, while Justin Bieber wore it to church.

From surfer girl T-shirts to summer-ready dresses, it’s been made modern. It’s the trend we’ve bought into in a big way, and play on the daily with silhouettes and fabrications.

So, how to rock it?

Use to turn up the volume on your neutrals … Pair it with denim or, if you want to hit maximum volume, team it with other bold prints.

But really: any way you like. Follow the call of this print and go your own way.