We’re Calling It: The Mexico 66 Is The Next It Sneaker

Heads up, another sneaker renaissance is on the radar: the Onitsuka Tiger Mexico 66. First introduced in 1966 as the LIMBER UP Kawa BK ahead of the 1968 Olympic Games, the Mexico 66 has since clocked a global cult following and counts everyone from the British royals to It-girls like Kaia Gerber and Bella Hadid as fans of the brand. And with their presence on our social feeds steadily climbing, we don’t think it’ll be long before you’ll be seeing them everywhere.