As the southern hemisphere transitions to the colder months, now is the time to start to switch up your beauty routine. From radiance-boosting face masks to hydrating hair treatments and rich body creams, there are plenty of cold weather beauty swaps to make in your routine. And when it comes to your makeup, we’ve found the ultimate chilly season makeup look to try: TikTok’s “cold girl makeup trend.”
The seasonal trend went viral with #coldgirlmakeup reaching over 134 million views (and counting) on TikTok. In case you missed it, the trend is just as it sounds. Giving your skin a natural flush, just like you would get when you go outside on a cold winter’s day. The best part? You don’t actually have to go outside and brave the elements to achieve a rosy, subtly frostbitten (in a chic way) appearance.
Keep scrolling for everything you need to try the cold girl makeup trend.

via TikTok @jmdimov
CHILLKISSED CHEEKS
The main player in the cold girl makeup look is blush. You want to enhance your natural flush in a way that looks like you’ve spent the entire day skiing on the slopes – après-ski, anyone? Don’t be shy and generously apply blush to the apples of your cheeks in an upwards motion towards the ends of your brows for a lifting effect. Add a touch of blush to the tip of your nose to really give that chillkissed look as if you’ve been outside in the cold.

via TikTok @lanaviish
FROSTBITTEN LIPS
Next up is frostbitten lips – a must for a true cold girl look. Apply a cherry-toned or true red lipstick in the centre of your lips and blend outward, diffusing the edges with your finger. Add a touch of clear lip gloss over the top to emphasise your pout.

via TikTok @millieleer
SHIMMER THAT SLEIGHS
The final step to get the look is shimmer. Don’t worry, we’re not talking about Edward Cullen in Twighlight-type shimmer, but just adding a hint of a silver-toned highlighter or shimmery eyeshadow on the tip of your nose, your eyelids, the inner corners of your eyes and your brow bone to fully frost yourself.
Now that you’re ready for the change in temperature – or at least your makeup is – complete your cold girl aesthetic with cosy autumn-winter essentials like soft knits, beanies and cardigans.
Fast delivery – free over $50 – and free returns.
