The Enduring Appeal of Harley-Davidson

For devoted fans, it goes beyond bikes.

It’s fair to say that we all know Harley-Davidson for their slick motorcycles which have been on the roads since 1903. For over a hundred years, Harley-Davidson has captured the imagination of the dreamers who long to ride one into the sunset. The grunt of its exhaust to the sturdy but sleek silhouette of its design continues to win over hardcore bikies and admirers alike.

@jbreww

@raoulmiralles

Instantly recognisable and timelessly cool, Harley-Davidson is iconic in every sense of the word – their bikes ridden by some of Hollywood's biggest icons from yesteryear up until the present day, with the likes of Keanu Reeves and George Clooney.

Keanu Reeves wearing Harley-Davidson

But did you know that besides Harley-Davidson’s operations as America’s premium motorcycle manufacturer the Wisconsin brand has for years, designed award-winning protective motorcycle gear, such as their famous leather biker jacket, that not only has stood the test of time but kept the Harley-Davidson faithfuls on the road safely.

@harleydavidson

@tup4c

For die-hard Harley fans, and the aforementioned dreamers, it’s the branded, merch-like tees and tarnished silver jewellery that are not only signifiers of the truly devoted, but a statement in the devil-may-care attitude that’s synonymous with the brand.