While we’re all safely in lockdown at home, we’re rethinking our set ups and getting our space in order. What better time to take stock of the clutter and take control of the one thing we can in this unique time – it’s time for, the cull.
One thing I promised myself I would do during lockdown was an audit of all the makeup I’ve amassed, yet don’t part with – staying loyal to the old faithful 10-or-so products I love the most. (Be sure to cull responsibly – find out how, below).
Sure, the ‘lipstick effect’ is still alive and well in my house – I’ve often livened up a grey-washed complexion through the lens of another Zoom meeting with a bullet of bright lipstick, temptingly left on the kitchen table, but it took me a little longer to tackle the cosmetic treats stowed in my bathroom...
Eventually, one afternoon I ran out of quarantine crafts and succumbed. I broke out the products that really take time and precision to apply… lip liners, liquid eyeliner, that matte lip stain you wonder why you never reach for. Oh, that’s right.
One day I reminded myself of why I don’t wear eyeshadow. As I dusted on tonal shades from the corner of my eyes to the crease of my eyelids, I flicked open my eyes expecting a kick-yourself moment of enlightenment as to why I’d wasted so much potential eye make-up time, to be met with a cross between Carole Baskin and a magician’s assistant.
I can’t be alone in these moments of cosmetic conundrum. Sure, I can dab on enough to get by, but there’s always the danger that once you learn one way, your colours and techniques never evolve with the times and you’re left in the time warp of your first ever visit to a Mac counter.
To break us out of this beauty rut, I asked THE ICONIC makeup artist, Amy Chen for her clear out tips and the easiest ways to update your look…

Makeup by Amy Chen for THE ICONIC
The first things to part with? “When clearing out, start with the cream and liquid base products – foundations, concealer. Then your lipsticks and mascara, as oil-based products often go off due to temperature and frequent usage. If the products seem separated in layers or have a very oily scent, it's the time for it to go.”
“When I’m working I usually do a face mask early in the morning before an SPF tinted moisturiser. Skin is EVERYTHING. Then peachy toned lips and cheeks for a radiant and ‘awake’ look. Just spritz with hydration mist throughout the day.”
As for what to turn your attention to, Amy agrees that now is the perfect time to try out some new products and techniques. “The most common beauty mistake is forgetting to look after your skin and not using enough sun protection. If your skin isn’t prepped before makeup, you will have a cakey or cracking base during the day.”
“During this time we don't have to go out seeing people and we’re not getting too much sun exposure, it is best timing to do home DIY beauty treatments. You can try a lactic acid peel or milk peel to gently exfoliate, cleanse and repair your skin. This can help improve the appearance of discolouration, fine lines, acne and blackheads while stimulating collagen and elastin. Don't forget to put a hydration face mask and then moisturiser after the peel to achieve the best result. Sunscreen is a MUST if going outside.”
Now is also a great time to clean your tools. “I wash my brushes in warm water and mild shampoo. Air dry and store back in the pouch. Another essential part of my kit, and forever investment is a quartz roller.”
WANT TO THROW OUT MAKEUP RESPONSIBLY?
Rather than just fill up our household bins, Alexandra Peters, THE ICONIC’s Sustainability and Ethical Sourcing Coordinator, knows that there’s a responsible way to part with almost anything. Here she tells us how...
“Many makeup, skin & hair care brands, such as Burt's Bees, Kiehl's, Jurlique, Edible Beauty and Innisfree, partner with Terracycle to offer recycling schemes for their products. L’Occitane is amazing enough to take back their own product packaging as well as any other beauty product packaging! Nail polish products should be treated like paint cans – drop yours off to the council as a 'hazardous waste'.
For dental items, Terracycle and Colgate have a recycling scheme for all oral care products including toothpaste, toothbrushes, mouthwash bottles and floss containers, and another program for electric toothbrushes. Otherwise put these items aside and check with your dentist whether they collect them.
If you are doing a big clean out involving lots of random items, Terracycle has a ZeroWaste box to recycle items including art supplies, books and magazines, e-waste, eyewear, home cleaning accessories, fabric, clothing, office supplies, non-food pet products, kitchen items, coffee capsules and party supplies.”
