The Best Way to Get One-of-a-Kind Jeans?

Live in them. Nothing tells your story better than the jeans you’ve worn every step of the way.

The perfect pair of jeans are ones that are comfortable enough to wear days on end and look like you’ve had them for years. Some brands try to create this look and feel for you – they come pre-faded with a few nicks and tears near the pockets, like someone else has worn them in for you – but they never truly feel unique. Nudie Jeans on the other hand, invite you to be part of that process.

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Image thanks to @terrylpy via @nudiejeans on Instagram

It all begins with a pair of Nudie Jeans, made using organic cotton. You can see and feel the difference in quality; rigid, weighty and deep indigo in colour. These are the jeans ready to be taken on a journey, and how they look afterwards depends on how far you take them.

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Image thanks to @slash_t_s via @nudiejeans on Instagram

The fading on your pockets are a stamp from your signature moves – your keys, phone and wallet will mark their territories over time. Any smudges, scuffs and scrapings are all signs of character, like a log of all your stories and experiences – they might be the only memories you have of the festivals and gigs you went to, the countries you've travelled, or simply stains leftover from one of the best pies you’ve ever had.