The Australian Designer Label You’re Seeing All Over Instagram

We’re in LOVER.

A familiar name in fashion has made a triumphant return – LOVER is back, but not as you know it. Two decades after its debut at Sydney’s famous Bondi Markets, the iconic women’s designer brand has relaunched with a contemporary new aesthetic, but unsurprisingly, the name still holds the same cult status among the new generation of fashion’s elite. Recently seen on the likes of tastemakers @_yanyanchan, @natttybee and @jasminhowell, we’re certain this won’t be the last you’ll see of LOVER’s new look on your Instagram feed.

@jasminhowell

Shop the look

@jasminhowell

Embracing a refreshed design catered to the modern woman, LOVER’s summer-inspired SS21 collection is made for all occasions. The brand’s celebrated feminine aesthetic remains, however the whimsical, low-key wedding lace dresses that were once the LOVER’s signature, have evolved into more versatile designs that elevate the everyday. Imagine flowy maxi dresses, strappy crop tops, tailored pants and lightweight knitwear defined by cutaway details, bespoke prints, premium fabrications and sleek silhouettes.

@natttybee