Here’s a shocking forecast - by 2050 there will be more plastic waste in the planet’s oceans than there will be fish. Bottles, bags, food containers, microbeads, you name it: plastic trash of all kinds is swilling around the furthest corners of the earth, affecting marine life and creating a huge mess of delicate ecosystems. But while it will take action by governments of nations all over the world to tackle the situation head on – and years of hard work - various companies are at least doing their bit to help preserve the bluest parts of our planet with a range of sustainable initiatives. Perhaps not surprisingly, swimwear brands are at the forefront.
Quiksilver Mens Highline 20" Boardshorts made with REPREVE™
For one example, step forward Quiksilver who have, for the past five years, produced a collection of boardshorts that not only look good, but do good, thanks to their construction using REPREVE™ yarn – a type of fibre created from recycled plastic bottles. About 11 bottles go in to the production of each pair of shorts and, as a result, the surfwear brand has recently reached a stunning milestone: 100 million plastic bottles have now been recycled through the REPREVE™ program.
This is no fad or idle gesture, but a genuine move towards a more sustainable production process that mirrors the approach of other swimwear labels.
Tigerlily Capofaro bikini
There's more to Tigerlily than meets the eye. Tigerlily has been making a number of their products from recycled materials for years; it is even built into the brand’s core philosophy, which emphasises ethical sourcing and sustainability. Principally they use Econyl® polyamide, a fibre created using “100% regenerated material” – mainly plastic pieces that may well have otherwise ended up in the ocean - in the production of their beautifully vibrant, boho bikinis.
Seapia Tonia bikini
Another company to follow the same path is Seapia, which again produces high-quality, on trend bikinis and costumes from fabrics that have been created using discarded plastics, in a bid to protect the habitat most important to any swimwear brand – the ocean. They also work hard to keep their carbon footprint at a lower level and use a local labour force for a more sustainable model.
The Rocks Push Tama Dots Shorts. Hero image created by LuqueStock - Freepik.com
The same can be said about The Rocks Push, who design their eye-catching, patterned swim shorts using recycled nylon that once made up numerous abandoned fishing nets salvaged from countries all over the world: Pakistan, Turkey, Thailand and Portugal, to name a few. For the Sydney-based label, their sustainable, charitable approach doesn’t stop there. They also donate profits to protecting Australia’s most important marine site – the extraordinary, UNESCO-listed Great Barrier Reef.
And it is the work of labels like this, combining a sustainable model with the highest standards in design, that gives hope. Perhaps by 2050 that forecast won’t come true after all.