It’s soccer season! And aside from cheering on our Matilda’s in the Women’s World Cup, there’s never been a better time to take out your (or your partners) sports jersey and incorporate it into your everyday wardrobe. Introducing #blokecore.

via Instagram @haileybieber

via TikTok @londontonightfreestyle
What is Blokecore?
In 2022, TikTok creator Brandon Huntley, first named blokecore as the “Hottest Trend Of 2022” bringing together the football and fashion worlds to create a very casual everyday wardrobe capsule that is both comfy and aesthetic, think your favourite football jersey paired back with low-key pants and sneakers.
Although ready-to-wear mens sport fashion worn by women has come long before then, and unisex fashion is bigger than ever before, in 2023, we can’t help but jump on a TikTok trend, especially one that allows you to rep your team’s colours so freely.
So how can you tap into the trend while adding your own fashionable twist? THE ICONIC stylist Sam Smith put together 3 of her favourite looks that can be worn to every game and beyond.

Sporty Chic
Sporty Chic
Give the wrong-shoe theory a go and team your sportswear with footwear that feels a little left field; if you would normally wear sneakers with track pants, try a pair of sling-back kitten heels instead and tie it all together with a designer cross-body bag.
Cool-girl Casual
Cool-girl Casual
Give Hailey Bieber a run for her money and style your sports jersey with all your It-Girl essentials at once – let your statement sunglasses, crescent bag, denim skirt and adidas sneakers do all the heavy lifting.
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