New Balance Classics: Timeless Footwear for the Ages

Go anywhere without a care

The running-shoe revolution of the 1980s brought us many sneaker icons, including the iconic New Balance 5 series. Designed as luxurious off-road runners, the sneakers brought some much-needed versatility to the market, catering to the urban pavement pounders as well as those who preferred the all-terrain approach.  

As the leisure culture evolved to embrace a wider demographic, designers at New Balance re-tweaked the 575 and 576 silhouettes, lifting the best components from each to craft the hybrid 574. One of most popular sneakers of all time and, arguably, New Balance’s magnum opus, the 574 remains rooted in the brand’s Classics lineup.

The 574 is a case study in simple style, so much so that New Balance have used it as a canvas for numerous collaborations throughout the years – including atmos, Undefeated, mita and Sneaker Freaker, to name just a few.

Whether you opt for a colourway with collaborative clout, or simply rock the classic NB grey, a 574 will have your steez below the knees sorted.

99x Still Runnin’ the Game

The New Balance 990 introduced no-expense-spared performance runners to the world back in 1982. Various silhouettes later, and over three decades on, the modern 99x series remains just as relevant today, thanks to being loaded with plenty of the same cutting-edge componentry and premium materials as its predecessors.

The OG 99x silhouettes were innovative and transformative, forging new directions in cushioning technology and footwear manufacturing. Nowadays, however, they’ve etched out their own niche as lifestyle favourites revered for their ageless aesthetic and all-day comfort.

Categorised by their distinctive proportions and quirky charms, the 990, 997 and 998 have positioned themselves as the standouts not only of the 99x lineage, but of the entire retro sneaker game. Sure, the technology may be from a bygone era, but the cosiness and panache of these models still exceeds modern benchmarks. Equipped with shock-absorbing ABZORB foam, and the ubiquitous ENCAP sole units, these Classics will keep the pep in your step all-day everyday.

Right at home in traditional grey, or doused in vibrant textures, there’s a Classic 99x crep for every situation.  

Classics Never Go Out of Style 

While ‘Made in USA’ and ‘Made in UK’ will always sit at the pinnacle of New Balance’s manufacturing, the rest of the brand’s Classics also carries the same high-quality heritage and attention to detail. Whether you opt for all-out luxe or everyday smartness, you’ll be riding on a piece of sneaker history.

Be sure to check out SneakerHub’s lineup of New Balance Classics right now.