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Rate it or hate it, there’s no denying the Nepo Baby™ is having a major pop culture moment. If you’ve been living under a rock (or just enjoying your summer holidays sans phone), the term is shorthand for nepotism baby – a specific genre of celebs whose already-famous or well-connected family may have had *something* to do with their success. And while the reactions from nepo babies themselves have ranged from delightfully defensive to PR-perfect humility, it’s Hailey Bieber’s sartorial self-awareness that wins for us.
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Hailey Bieber via Getty Images
Bieber (née Baldwin, double nepo points) stepped out in LA last Friday wearing low-rise jeans, chunky loafers and a wry nod to the discourse – a cropped white baby tee stamped with ‘nepo baby’ across the front. Just because you don’t have an A-Lister in the family doesn’t mean you can’t dress like it – shop our roundup of slogan tees inspired by Hailey’s latest look.
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Fast delivery – free over $50 – and free returns.
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