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The Iconic Edition
Advice
|30 Apr 2019|2 mins

Go Big or Go Home

Ode to the tote bag

Bags are getting smaller and smaller, raising the practicality stakes. It’s the dream to make it through life with a teeny, tiny bag but the reality is sometimes we need more than keys and a lip gloss. A spacious shopper has been an eternal companion for the 21st century woman. The big easy carrying us through all kinds of scenarios. Forever living in motion, it’s ability to fit everything a growing family needs within a sleek style statement makes the oversized tote worshipped within mothers’ circles. Bringing effortless fluidity to our frequent comings and goings with a little tribe in tow. Functional compartments storing everything a growing kid needs from nappies, wipes, jumpers and snacks to more personalised accoutrements like scrunchies and iPads. Reimagined to the likings of each generation. The evolution of the humble laundry bag to sophisticated arm-candy dips and dives between luxe leathers, novelty textures and eye-catching silhouettes. The modern spirit seems to be celebrating the saying ‘practical, but not boring’. Inject joy into your utility-loving wardrobe by adding a pop of colour or artful fabric to your everyday look. The latest street trend being ladylike handles and comfy slouch styles, championed by multidisciplinary mamas like Victoria Beckham and Angelina Jolie. Handbag obsessions aren’t just a frivolous sport – both personal and functional, these daily carryalls bring an effortless luxury to our lives away from the nest. Ask any mother, (or work colleague for that matter) and she will vow – when it comes to transporting our most treasured necessities, the answer is clear. Go big, or go home.

Totes Amaze

Totes Amaze

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Olivia Drake
Writer
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