Occasionwear … Sans The Occasion.

As if we need a reason.

“Save your good things for good.”

It was the Sunday best mantra most of us swallowed whole and never questioned. That piece, though, that should be wheeled out only for special occasions, ‘for good’ … well, it’s always the same things we wanted to wear all the time.

Let’s throw out the ‘shoulds’ and lean a little closer to the ‘wills’. The choosing of destiny, the wearing of thing that gives you the daily thrill you need.

“I’m going to let you in on a little secret,” said Twin Peak’s own Sherlock Holmes, Special Agent Dale Cooper. “Every day, once a day, give yourself a present. Don’t plan it, don’t wait for it, just let it happen. It could be a new shirt in a men’s store, a cat nap in your office chair, or two cups of good, hot, black coffee.”

That present, it might be rolling out your Sunday best on a Tuesday morning ‘just because’ or it might be adding to bag something you’d normally need an occasion for.

Shop the look

*Dresses by Calli coming soon.

If this is the case, consider just how you’re going to roll it out in your everyday so you know it’ll be a gift that keeps on giving (also: a great way to bring that cost-per-wear way down). Go for a brand you love and you know you’ll want to wear again and again. Follow The Brand so you can be sure to know when new stuff lands, and when stuff you love goes on sale. Our hack is to keep our love-to-loves in our wishlist so if there's ever a flash sale, we can jump straight on it.

“Take your pleasure seriously,” Charles Eames wrote and now, we do. It’s a commitment to the feel-good rather than the ‘just for good’, be that a cat nap or a couture-esque piece.