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Back in 2014, Normcore was a runner-up for the Oxford English Dictionary's Word of The Year (losing out to 'vape'). You’ve probably heard the term Normcore floating around the fashion scene for while now. The original term coined by K-Hole explain it as "... the freedom that comes with non-exclusivity. It finds liberation in being nothing special, and realizes that adaptability leads to belonging. Normcore is a path to a more peaceful life."
Ready to find your inner Zen? Start by looking at people who have already adopted this way of life. Steve Jobs, with his black turtle neck and jeans, is the poster boy for Normcore, Jerry Seinfield, that American tourist you saw one time in Circular Quay, your dad (probably) and everything you wore on school excursions from 1992-2000. It’s low key clothing with a touch of athleticism and masculinity. Let’s break it down.
Neutrals
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Neutrals
A white or black loose t-shirt with stonewashed jeans. The art is in the simplicity of the outfit, the idea of wearing less is more. Move away from logos splashed across your chest, it’s about fitting in and looking timeless.
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:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fscotch-soda-3018-832778-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fles-basics-8477-933698-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fgap-0016-937419-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fcalvin-klein-jns-3242-434038-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fassembly-5742-667338-1.jpg)
Sneakers
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Sneakers
Add a touch of athleticism with some sneakers. If you own those chunky white sneakers or shoes with velcro straps you’re halfway there. Extra points for unisex sneakers for that touch of androgyny.
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:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Ftommy-jeans-3091-218888-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fsaucony-0585-651988-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fadidas-originals-7924-620428-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Freebok-classics-5433-531119-1.jpg)
Bags
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Bags
Fanny pack, bum bag, or belt bag- whatever you call them, these are back in a big way! Throw them over your shoulder or chest to create the ultimate laissez-faire vibe.
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:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fwhite-mountaineering-8334-592148-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fadidas-performance-6308-556938-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Farmani-exchange-5989-649198-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Frains-7832-797709-1.jpg)
Outerwear
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Outerwear
A sports hoodie or puffer jacket adds another layer of warmth and comfort to the normcore style. Go for simple colours like black, or grey.
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:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fles-basics-8115-253698-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fthe-north-face-3897-105066-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fouterknown-1230-759118-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fchampion-life-7378-348804-1.jpg)
Accessories
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Accessories
Bucket hats are making their way back on the scene, all thanks to Normcore.
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:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Ffolk-9670-694477-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fflexfit-1418-396058-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fbrixton-7740-851657-1.jpg)
:quality(85)/http%3A%2F%2Fstatic.theiconic.com.au%2Fp%2Fadidas-originals-6316-504678-1.jpg)
So now you’ve got the basics, the options are endless. Now go forth and be normal.
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