More Than Just Clothes: It’s About Restoring Dignity

THE ICONIC Stylists Volunteer at Thread Together.

As pledged in the company’s first Annual Progress Report, by 2022, THE ICONIC's target is for 70% of its team members to have completed volunteering. Members of THE ICONIC’s E-Commerce Styling team and a makeup artist recently spent their monthly Learning Day at Thread Together’s clothing hub in Sydney. Online Stylist, Jenna Riddle participated and shares her experience...

“We spent the afternoon styling five Thread Together clients and gave them tips and tricks for their makeup as well. The clothing hub in Kensington looks just like any other retail shop, however everything there is an excess product donation – brand new and never worn.

“We spent some time getting to know the women and their backgrounds and they were interested to find out how our day-to-day works.

“It was amazing to see how Thread Together had contributed to their lives. The women were from all walks of life and it was astonishing to learn how they had got to the point of having to leave everything behind. Thread Together not only gives people in need a new wardrobe but also provides choice which restores dignity and brings confidence into their life – people often become friends and offer support to each other.

“After an insight into their lives we got down to finding key looks they wanted for their new wardrobe based on their needs and requirements. Most of the clients come from domestic abuse so have fled with little to nothing. The clothing hub caters to men, women and children. When looking around it was encouraging to see things we’d shot in studio at THE ICONIC HQ were going to a great home.

“It was a brilliant afternoon and a fantastic and worthwhile way to spend our Learning Day. It was great to be able to use our styling and makeup experience for women who wanted the extra confidence after suffering so much trauma. It was amazing to hear from Thread Together that the women that we styled later turned up at Thread Together’s Fulfilment Centre to volunteer their time to show their gratitude.”

shop by the values that mean the most to you