THE ICONIC’s Considered edit allows you to shop by the values that mean most to you, whether it’s animal welfare, the communities we live in or the environment. Here, we’ve rounded up the latest arrivals to suit every budget.
Under $100
This Byron Bay based brand’s tee is made using hemp and organic cotton, fibres with a lower environmental impact than conventional alternatives.
Aere’s offers more sustainable wardrobe staples in neutral hues and time-honoured fits. Add their organic twill pants to your rotation. Choose from khaki, rust or this ecru pair.
Tommy Jeans’ timeless tee is made using organic cotton, for a lower impact on the environment.
Under $200

Kelly Slater and John Moore's brand, Outerknown, keeps the environment in mind. Their quilted sweatshirt is made from a blend of organic cotton and recycled polyester.
Swedish brand Nudie is known for their use of more sustainable materials and commitment to transparent production processes. Their Stellan shirt is crafted from 100% lyocell – a material made from wood pulp and processed with lower environmental impact.
Veja’s sneakers are produced using Fairtrade certified cotton, as well as “Chrome Free leather and Amazonian rubber.”
Under $500
Two in one, Outerknown’s Reversible Blanket Shirt is made from 100% Organic Cotton Twill and 100% Organic Cotton Flannel.
A weekend favourite, Timberlands’ Premium 6-Inch Waterproof Boots are made using Leather Working Group certified leather.
New Zealand brand, Icebreaker’s insulated Collingwood Jacket is made using wool certified for responsible land management practices.