They're all proponents of pastels. It's true, we've spotted them and collated for you right here. If that's not convincing enough, we're here to vaporize any qualms you have about said soft-toned goods, especially the 'it's just not for me' notion: there's a shade to suit every guy from Timothee Chalamet to Diddy. From dapper to dishevelled – sun-bleached nostalgia meets grown-up tailoring is the uniform of Pitti Uomo and the guy next door, as exhibited below.
Dial it back a notch with sherbet pink or powdery seafoam sneakers and hats, if you're not ready for an all-over commitment. Oh, and they're colourfast by nature, so you needn't worry about washes. A faded pastel is always a pastel. Get in on them spanning from luxe (Jac + Jack) to less (Staple Superior) for this season and beyond.

@richardbiedul

Justin Bieber in his music video for Yummy

Jason Momoa via @gqfrance

@champagnepapi

Harry Styles

via Getty Images

P.Diddy via @gq

Ramario Chevoy @ramariochevoy
Even Kanye's at it...

Kanye West as Dino via @kimkardashian

Pharrell Williams @pharrell

Timothee Chalamet via Getty Images

A$AP Rocky via @fuckatnames

@richardbiedul

@chadwickboseman

Jack Nicholson via @gqfrance