How Crocs Came To Dominate Footwear

Soon after the Balenciaga treatment, Crocs stopped leaving it to luck and seized the opportunity to become a collaborative powerhouse. They quickly linked with streetwear legends Alife, graphic-heavy brand PLEASURES and megastar Post Malone. They even dabbled in the Japanese fashion world tapping BEAMS for multiple reworks, as well as working with DIY legend Nicole Mclauglin. It was clear that Crocs were becoming ‘collaboratively cool’ with their joint efforts selling out with quickness. And nowadays you can often find pairs on the secondary market for hefty prices. Then when Salehe Bembury came into the picture, he was able to quickly convert any remaining non-believers with his very own signature Crocs silhouette.

With all the collabs, hype and high-fashion alignment, today Crocs are a must-have item.  Interestingly, when a trend phenomenon like this occurs in the fashion space, it sometimes means that products are gate-kept as availability is scarce and prices can be too high. But Crocs have maintained their accessible price point and their widespread availability, meaning that everyone can join in. Many consumers have also realised that if they can’t cop their favourite collaboration, they can just head to their closest store and scoop a GR edition instead! If one thing’s for sure: Crocs have staying power and more and more people are looking to ride the Crocs train. The sheer amount of people purchasing product is reflected in their sales which were up 49% in 2021, with 103 million pairs sold!

Ready to participate in the Croc-olypse? THE ICONIC has got you and your whole family covered!