Hit Pause on Pink, There’s an Even Sweeter Shade to Swoon Over

Styled with a modern mindset, 50 shades of lilac can be a total scene-stealer. Recast the once grandma shade into a new light by dialling up the androgyny. Tonal co-ordinated separates worn in unison, like the high-neck Beaufille blouse with wide-leg Faithfull pants or a top-to-toe Vestire suit, bring just the right pinch of softness to a more structured on-duty look.

If sugar is your friend, then why not own your inner ethereal in a delicate lace gown with white sneakers or turquoise heels. Prim textures are the key to making this shade a little flirtier, like those seen from Hansen & Gretel and Matin.

For an instant pick-me-up, layer lavender outerwear with neutrals underneath – a favourite among fashion week crowds including Caroline Issa and Vanessa Hong – or slowly introduce more shades of purple to your look in small doses through shoes, accessories, makeup and even your manicure.