Feel that? There’s something in the water. From international runways and the 2023 Golden Globes to Taylor Swift's Eras Tour, there’s a new aesthetic making waves all over our feeds: mermaidcore. With 91.5 million TikTok views and counting, and Disney’s live-action The Little Mermaid set to grace our screens later this year, it’s no surprise dressing like you live under the sea is trending. Ready to dive into the vibe yourself? Here’s everything you need to get the mermaidcore look.

Taylor Swift "The Eras Tour" March 17, 2023 via Getty Images
SEQUINS
Sequins aren’t just for NYE. This megawatt embellishment is key to mastering the mermaid aesthetic, and we’re talking about wearing sequins top to toe (or tail?). Take your cues from Taylor’s Lover set – hers is a custom Versace bodysuit, but a sequined top or dress teamed with matching boots works just as well (unless you can get Donatella on the phone). If you’re only wanting to dip a toe in, look for sequin accessories like bags and headbands to inject a little mermaidcore into your everyday look.

via Getty Images
IRIDESCENT
Want to channel that luminous mermaid tail shimmer without having to sell your legs to a sea witch? Same – that’s why we’re adding a little iridescence to our wardrobe. Look for iridescent styles that shift colour when they catch the light, like the latest iterations of some of Marc Jacobs’ signature bags. It’s pretty meets playful, which is just the way we like it.
@meljoyhysteric
OCEAN TONES
If you prefer a more low-key take on the trend, lean on a palette of soft sea-inspired shades when pulling together your next outfit. Bright shades of blue are the hero of this story, complemented by seafoam green, corals and sandy neutrals. For extra marks, choose silhouettes like flowing maxi skirts, slinky halterneck tops and dresses with fluid necklines.
@ph5official
CROCHET
Resortwear meets 70s bohemian charm, and we’re here for it. Live out your seaside dreams with breezy knitted separates, sheer dresses and crocheted swimwear (perfect for heatwaves and European summers). Transition the look into cooler weather with a long sleeve crochet dress, a crocheted bag, or a lightweight knit layered over a matching tank.
TRINKETS & TREASURES
From pearl earrings to shell-shaped purses, there’s no shortage of mermaid-inspired finds to add to your collection.
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