When it comes to jeans, we’re playing for keeps. Denim’s made to make memories in, so if you’re in the market for a new pair to add to your collection, these are our four staple silhouettes that we'll never let go of. Wear them, love them, live in them.
1. Straight Jeans

1. Straight Jeans
As the name suggests, this cut of jeans casts a simple silhouette – straight up and down from your waist to the floor, subtly following your natural shape while still offering you some room to move. Straight jeans are a classic fit and look just as great styled with tees and sneakers as they do with a blazer and heels.
2. Mom Jeans

2. Mom Jeans
This 80s shape ‘fell out of fashion’ towards the late 90s and 2000s but is now one of everyone’s most-favoured fit. They offer a low-key look, even when paired with a nice top, earrings and heels, giving cool-girl vibes despite the ‘daggy’ name. Wear yours with everything from stomping boots to Birkenstocks.
3. Skinny Jeans

3. Skinny Jeans
Forget what the kids are saying on TikTok – skinny jeans are a forever style. Hang on to the pairs you may already have, and if you’re like us and wear yours on the regular, we’ve got new skinnies that are so stretchy, supportive and versatile you won’t want to take them off.
4. Wide Jeans

4. Wide Jeans
For the days you feel like hanging loose, make wide-leg denim your default. High-waisted and slightly cropped are a failsafe silhouette, especially for an elevated look, but don’t let that stop you from perfecting 90s and 00s nostalgia with ultra-baggy fits, paired with sexy cardigans and shoulder bags, of course.
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