What’s Going On With All These Logo Tees?

It's all in a name.

Logomania is here in full force. Forget stealth, there is nothing subtle about this trend. It's the 90s throwback that really never lost ground, as brands mark their territory in a big way.

It’s been on the rise in menswear for a while now, as both streetwear and luxury houses alike mark their territory.

There's a nostalgia to this trend, a new-take on old school style. There are in jokes a plenty. Whether you get them or not. Irony, always. Some even going oh-so-close in their type treatment to the instantly-recognisable counterfeits doing the rounds in the 90s. It's a reinvention, a reincarnation.

When it comes to logos, size still matters. The bigger, the better, the bolder. Perhaps it’s a kick back at the ultra refined minimalist doing the rounds, a rebel with the very best kind of cause.

Layer yours, short sleeves over long, or team yours with a loose structured suit. From lo-fi type to something that’s a whole lot bolder, these are brands we’re really feeling.