THE ICONIC Meets Luke Stedman

 “It’s all about the good times.” This is Luke Stedman’s mantra, but it’s far from silent. It’s one he’s sharing with the world. The once pro surfer, now founder and lead guy of the wear-again label Insted We Smile, is all about finding the fun. He runs the surf experience clinic Smile High Club. He used to call the Northern Beaches home, overlooking the break at Bigola, but now it’s LA and beyond. His friend, photographer and director Trevor King, caught him up to shoot the breeze and share a little of what it’s like hanging out with Steds.