5 Things to Know About New Streetwear Label: Locale

Locale has landed and yeah, you’ll want in.

1. Pronounced /LOW-KAL/ Nothing to do with diets, but worth pointing out so when you’re searching for new threads or tagging on Instagram you don’t forget that ‘e’ lurking on the end.

2. The direction is a little bit skate but mostly street-casual and 100% fresh. It’s the kind of stuff that always looks good and doesn’t take any effort to throw together.

3. It’s got your bases covered with plain-coloured worker pants, overalls and outerwear that you’ll probably never take off. Scruff them up and live in them – they’re yours now.

4. Prints also drop on the regular for you to throw into the mix and make you feel baller (though you’d probably never admit it). This includes graphic tees that will trump the ones you’ve worn to shreds.